Case study · Complete brand identity

Maison Celeste Skin

Branding for a luxury skincare salon in Mayfair, London, expressed through elegant typography, soft neutral tones and understated gold.

ClientMaison Celeste Skin
LocationMayfair · London
My roleComplete branding · Visual identity
Maison Celeste Skin — Gold wordmark on a softly textured background
Gold wordmark on a softly textured background
The project

An identity for a luxury skincare setting.

I created all the branding for Maison Celeste Skin, a luxury skincare salon in Mayfair, London. The identity gives the salon a visual presence centred on restraint, space and carefully balanced typography.

The supplied branding combines a refined wordmark with circular logo treatments. Gold lettering sits against white and warm cream backgrounds, creating a consistent visual language across the different versions.

The wordmark

Elegance through typography.

The main name uses serif lettering, with “Skin” placed beneath it to create a clear hierarchy. Generous spacing and a simple composition allow the name to remain the focus.

A stacked wordmark offers a different arrangement of the same identity. Its gold lettering and pale textured background carry the same quiet, considered character.

Maison Celeste Skin — Stacked wordmark with a clear name and Skin descriptor
Stacked wordmark with a clear name and Skin descriptor
Logo variations

A consistent signature, in different forms.

The circular treatments frame the name with a fine gold outline. One version retains a white background; another introduces a warm neutral fill. Both keep the same centred typography and balanced proportions.

Maison Celeste Skin — Circular logo on white
Circular logo on white
Maison Celeste Skin — Circular logo with a warm cream fill
Circular logo with a warm cream fill
Visual language

Warm neutrals. Understated gold.

The branding pairs light backgrounds with muted gold, giving the identity a calm and polished presentation. The palette and use of space support the salon’s luxury positioning without overwhelming the name.

White

Warm cream

Muted gold

Brand presentation

See the identity on screen.

Explore the Maison Celeste Skin branding in this video presentation.

Watch on YouTube ↗

The outcome

A coherent identity for Maison Celeste Skin.

The completed branding brings the salon’s name, logo variations and visual presentation together. The result is a recognisable identity that reflects a luxury skincare setting, with typography and colour providing continuity throughout.

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