{"id":268,"date":"2026-10-10T18:45:06","date_gmt":"2026-10-10T18:45:06","guid":{"rendered":"https:\/\/madesignsltd.com\/?page_id=268"},"modified":"2026-10-10T18:50:08","modified_gmt":"2026-10-10T18:50:08","slug":"east-london-rubbish-company-rebrand","status":"publish","type":"page","link":"https:\/\/madesignsltd.com\/?page_id=268","title":{"rendered":"The Rubbish Removal Company \u2014 Rebranding &#038; Animation Case Study"},"content":{"rendered":"<div class=\"ma-elr-case\">\n<style>.ma-elr-case{background:#070707;color:#f4efe5;padding:0 0 80px}.ma-elr-case *{box-sizing:border-box}.ma-elr-case .elr-wrap{width:min(1120px,90%);margin:auto}.ma-elr-case .elr-hero{padding:85px 0 55px}.ma-elr-case .elr-kicker{color:#c9a45c;font-size:11px;letter-spacing:.2em;text-transform:uppercase}.ma-elr-case h1{font-family:Georgia,serif;font-size:clamp(40px,6vw,76px);font-weight:400;line-height:1.1;margin:24px 0;letter-spacing:-.025em;color:#f4efe5}.ma-elr-case h2{font-family:Georgia,serif;font-size:clamp(30px,4vw,46px);font-weight:400;line-height:1.2;margin:20px 0;color:#f4efe5}.ma-elr-case p{color:#c9c1b4;font-size:17px;line-height:1.85;max-width:800px}.ma-elr-case .elr-lead{font-size:20px}.ma-elr-case .elr-section{padding:55px 0;border-top:1px solid #322819}.ma-elr-case .elr-details{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:#322819;margin-top:35px}.ma-elr-case .elr-detail{background:#12100d;padding:24px}.ma-elr-case .elr-detail span{display:block;color:#c9a45c;font-size:11px;text-transform:uppercase;letter-spacing:.1em;margin-bottom:10px}.ma-elr-case .elr-detail strong{font-size:15px;font-weight:400}.ma-elr-case .elr-video{position:relative;aspect-ratio:16\/9;background:#12100d;border:1px solid #493b25;margin:30px 0}.ma-elr-case iframe{position:absolute;inset:0;width:100%;height:100%;border:0}.ma-elr-case .elr-link{display:inline-block;color:#e2c98f;border:1px solid #8b6b32;padding:14px 22px;text-decoration:none;margin:18px 12px 0 0}.ma-elr-case .elr-link:hover{background:#c9a45c;color:#080808}.ma-elr-case a:focus-visible{outline:2px solid #e2c98f;outline-offset:4px}@media(max-width:760px){.ma-elr-case .elr-hero{padding:55px 0 40px}.ma-elr-case .elr-details{grid-template-columns:1fr}.ma-elr-case .elr-section{padding:40px 0}.ma-elr-case .elr-lead{font-size:18px}}<\/style>\n<header class=\"elr-wrap elr-hero\">\n<div class=\"elr-kicker\">Case study \u00b7 Rebranding \u00b7 Logo design \u00b7 Animation<\/div>\n<h1>The Rubbish<br \/>Removal Company<\/h1>\n<p class=\"elr-lead\">A refreshed brand identity, a new logo and an animated advert for The Rubbish Removal Company.<\/p>\n<div class=\"elr-details\">\n<div class=\"elr-detail\"><span>Client<\/span><strong>The Rubbish Removal Company<\/strong><\/div>\n<div class=\"elr-detail\"><span>Project<\/span><strong>Rebranding \u00b7 New logo<\/strong><\/div>\n<div class=\"elr-detail\"><span>Deliverable<\/span><strong>Animated advert<\/strong><\/div>\n<\/div>\n<\/header>\n<section class=\"elr-wrap elr-section\">\n<div class=\"elr-kicker\">The project<\/div>\n<h2>A new identity for the business.<\/h2>\n<p>I completed the rebranding for The Rubbish Removal Company, creating a new logo and an animated advert. The project brought together visual identity and motion, giving the business a refreshed brand and a video presentation.<\/p>\n<\/section>\n<section class=\"elr-wrap elr-section\">\n<div class=\"elr-kicker\">Logo design<\/div>\n<h2>A new visual signature.<\/h2>\n<p>The new logo formed part of the company\u2019s rebrand, providing a fresh visual signature for the business. My work connected the identity design with the animated advertising, bringing both deliverables together within the same project.<\/p>\n<\/section>\n<section class=\"elr-wrap elr-section\">\n<div class=\"elr-kicker\">Animated advertising<\/div>\n<h2>Bringing the rebrand to the screen.<\/h2>\n<p>Alongside the new logo, I created an animated advert for the company. The video extends the project from a static identity into a moving presentation.<\/p>\n<div class=\"elr-video\"><iframe src=\"https:\/\/www.youtube-nocookie.com\/embed\/UxQp59165n0\" title=\"The Rubbish Removal Company \u2014 animated advert\" loading=\"lazy\" referrerpolicy=\"strict-origin-when-cross-origin\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<p><a class=\"elr-link\" href=\"https:\/\/www.youtube.com\/watch?v=UxQp59165n0\" target=\"_blank\" rel=\"noopener noreferrer\">Watch on YouTube \u2197<\/a><\/section>\n<section class=\"elr-wrap elr-section\">\n<div class=\"elr-kicker\">The outcome<\/div>\n<h2>Branding and animation, delivered together.<\/h2>\n<p>The completed project gave The Rubbish Removal Company a new logo and an animated advert as part of its rebrand. It demonstrates my work across identity design and animation within a single business project.<\/p>\n<p><a class=\"elr-link\" href=\"https:\/\/madesignsltd.com\/?page_id=26\">Back to selected work \u2192<\/a><a class=\"elr-link\" href=\"https:\/\/madesignsltd.com\/?page_id=88\">Discuss a rebranding project \u2192<\/a><\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Rebranding for The Rubbish Removal Company, including a new logo and animated advert.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-no-title","meta":{"footnotes":""},"class_list":["post-268","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Rubbish Removal Company \u2014 Rebranding &amp; Animation Case Study - M.A.DesignsLtd<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/madesignsltd.com\/?page_id=268\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Rubbish Removal Company \u2014 Rebranding &amp; 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