{"id":242,"date":"2026-10-10T16:11:43","date_gmt":"2026-10-10T16:11:43","guid":{"rendered":"https:\/\/madesignsltd.com\/?page_id=242"},"modified":"2026-10-10T16:11:43","modified_gmt":"2026-10-10T16:11:43","slug":"maison-celeste-skin-branding","status":"publish","type":"page","link":"https:\/\/madesignsltd.com\/?page_id=242","title":{"rendered":"Maison Celeste Skin \u2014 Luxury Branding Case Study"},"content":{"rendered":"<div class=\"ma-celeste-case\">\n<style>\n.ma-celeste-case{background:#f4f0e9;color:#352f26;padding:0 0 75px}.ma-celeste-case *{box-sizing:border-box}.ma-celeste-case .mc-wrap{width:min(1120px,90%);margin:auto}.ma-celeste-case .mc-hero{padding:85px 0 55px;text-align:center}.ma-celeste-case .mc-kicker{color:#78663e;font-size:11px;letter-spacing:.22em;text-transform:uppercase}.ma-celeste-case h1{font-family:Georgia,serif;font-weight:400;font-size:clamp(40px,6vw,76px);line-height:1.1;letter-spacing:-.025em;margin:24px 0}.ma-celeste-case h2{font-family:Georgia,serif;font-weight:400;font-size:clamp(30px,4vw,47px);line-height:1.2;margin:18px 0 24px}.ma-celeste-case p{color:#625a4e;line-height:1.85;font-size:17px;max-width:780px}.ma-celeste-case .mc-lead{font-size:20px;margin:0 auto;max-width:760px}.ma-celeste-case .mc-section{padding:60px 0;border-top:1px solid #d8ccb7}.ma-celeste-case .mc-details{display:grid;grid-template-columns:repeat(3,1fr);border:1px solid #d8ccb7;margin-top:36px;text-align:left}.ma-celeste-case .mc-detail{padding:24px;background:#eee8dd}.ma-celeste-case .mc-detail span{display:block;color:#78663e;font-size:11px;letter-spacing:.13em;text-transform:uppercase;margin-bottom:10px}.ma-celeste-case .mc-detail strong{font-size:15px;font-weight:400}.ma-celeste-case .mc-grid{display:grid;grid-template-columns:1fr 1fr;gap:24px;margin-top:30px}.ma-celeste-case figure{margin:0}.ma-celeste-case img{display:block;width:100%;height:auto}.ma-celeste-case .mc-feature{max-width:800px;margin:35px auto 0}.ma-celeste-case figcaption{font-size:13px;line-height:1.5;color:#786b55;margin:14px 0}.ma-celeste-case .mc-palette{display:grid;grid-template-columns:repeat(3,1fr);gap:15px;margin:32px 0}.ma-celeste-case .mc-swatch{height:100px;border:1px solid #d8ccb7}.ma-celeste-case .mc-link{display:inline-block;color:#594825;border:1px solid #aa9364;padding:14px 22px;text-decoration:none;margin:20px 12px 0 0}.ma-celeste-case .mc-link:hover{background:#e6dbc6}.ma-celeste-case a:focus-visible{outline:2px solid #594825;outline-offset:4px}.ma-celeste-case video{width:100%;height:auto;background:#e8e2d7;display:block;margin-top:30px}@media(max-width:760px){.ma-celeste-case .mc-hero{padding:55px 0 40px}.ma-celeste-case .mc-grid,.ma-celeste-case .mc-details{grid-template-columns:1fr}.ma-celeste-case .mc-section{padding:40px 0}.ma-celeste-case .mc-lead{font-size:18px}}\n<\/style>\n<header class=\"mc-wrap mc-hero\">\n<div class=\"mc-kicker\">Case study \u00b7 Complete brand identity<\/div>\n<h1>Maison Celeste Skin<\/h1>\n<p class=\"mc-lead\">Branding for a luxury skincare salon in Mayfair, London, expressed through elegant typography, soft neutral tones and understated gold.<\/p>\n<div class=\"mc-details\">\n<div class=\"mc-detail\"><span>Client<\/span><strong>Maison Celeste Skin<\/strong><\/div>\n<div class=\"mc-detail\"><span>Location<\/span><strong>Mayfair \u00b7 London<\/strong><\/div>\n<div class=\"mc-detail\"><span>My role<\/span><strong>Complete branding \u00b7 Visual identity<\/strong><\/div>\n<\/div>\n<figure class=\"mc-feature\"><img decoding=\"async\" src=\"https:\/\/madesignsltd.com\/wp-content\/uploads\/2026\/10\/Maison-Celeste-Skin-\u2014-Stacked-gold-wordmark.jpg\" alt=\"Maison Celeste Skin \u2014 Gold wordmark on a softly textured background\" loading=\"lazy\"><figcaption>Gold wordmark on a softly textured background<\/figcaption><\/figure>\n<\/header>\n<section class=\"mc-wrap mc-section\">\n<div class=\"mc-kicker\">The project<\/div>\n<h2>An identity for a luxury skincare setting.<\/h2>\n<p>I created all the branding for Maison Celeste Skin, a luxury skincare salon in Mayfair, London. The identity gives the salon a visual presence centred on restraint, space and carefully balanced typography.<\/p>\n<p>The supplied branding combines a refined wordmark with circular logo treatments. Gold lettering sits against white and warm cream backgrounds, creating a consistent visual language across the different versions.<\/p>\n<\/section>\n<section class=\"mc-wrap mc-section\">\n<div class=\"mc-kicker\">The wordmark<\/div>\n<h2>Elegance through typography.<\/h2>\n<p>The main name uses serif lettering, with \u201cSkin\u201d placed beneath it to create a clear hierarchy. Generous spacing and a simple composition allow the name to remain the focus.<\/p>\n<p>A stacked wordmark offers a different arrangement of the same identity. Its gold lettering and pale textured background carry the same quiet, considered character.<\/p>\n<figure class=\"mc-feature\"><img decoding=\"async\" src=\"https:\/\/madesignsltd.com\/wp-content\/uploads\/2026\/10\/Maison-Celeste-Skin-\u2014-Stacked-gold-wordmark.jpg\" alt=\"Maison Celeste Skin \u2014 Stacked wordmark with a clear name and Skin descriptor\" loading=\"lazy\"><figcaption>Stacked wordmark with a clear name and Skin descriptor<\/figcaption><\/figure>\n<\/section>\n<section class=\"mc-wrap mc-section\">\n<div class=\"mc-kicker\">Logo variations<\/div>\n<h2>A consistent signature, in different forms.<\/h2>\n<p>The circular treatments frame the name with a fine gold outline. One version retains a white background; another introduces a warm neutral fill. Both keep the same centred typography and balanced proportions.<\/p>\n<div class=\"mc-grid\">\n<figure class=\"\"><img decoding=\"async\" src=\"https:\/\/madesignsltd.com\/wp-content\/uploads\/2026\/10\/Maison-Celeste-Skin-\u2014-White-circular-logo-scaled.png\" alt=\"Maison Celeste Skin \u2014 Circular logo on white\" loading=\"lazy\"><figcaption>Circular logo on white<\/figcaption><\/figure>\n<figure class=\"\"><img decoding=\"async\" src=\"https:\/\/madesignsltd.com\/wp-content\/uploads\/2026\/10\/Maison-Celeste-Skin-\u2014-Cream-circular-logo-scaled.png\" alt=\"Maison Celeste Skin \u2014 Circular logo with a warm cream fill\" loading=\"lazy\"><figcaption>Circular logo with a warm cream fill<\/figcaption><\/figure>\n<\/div>\n<\/section>\n<section class=\"mc-wrap mc-section\">\n<div class=\"mc-kicker\">Visual language<\/div>\n<h2>Warm neutrals. Understated gold.<\/h2>\n<p>The branding pairs light backgrounds with muted gold, giving the identity a calm and polished presentation. The palette and use of space support the salon\u2019s luxury positioning without overwhelming the name.<\/p>\n<div class=\"mc-palette\" aria-label=\"Illustrative palette drawn from the supplied branding\">\n<div>\n<div class=\"mc-swatch\" style=\"background:#fff\"><\/div>\n<p>White<\/p>\n<\/div>\n<div>\n<div class=\"mc-swatch\" style=\"background:#eee9df\"><\/div>\n<p>Warm cream<\/p>\n<\/div>\n<div>\n<div class=\"mc-swatch\" style=\"background:#ccb06e\"><\/div>\n<p>Muted gold<\/p>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"mc-wrap mc-section\">\n<div class=\"mc-kicker\">Brand presentation<\/div>\n<h2>See the identity on screen.<\/h2>\n<p>Explore the Maison Celeste Skin branding in this video presentation.<\/p>\n<div style=\"position:relative;aspect-ratio:16\/9;margin-top:30px\"><iframe src=\"https:\/\/www.youtube-nocookie.com\/embed\/Pj423OrDar0\" title=\"Maison Celeste Skin brand presentation\" loading=\"lazy\" referrerpolicy=\"strict-origin-when-cross-origin\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen style=\"position:absolute;inset:0;width:100%;height:100%;border:0\"><\/iframe><\/div>\n<p><a class=\"mc-link\" href=\"https:\/\/www.youtube.com\/watch?v=Pj423OrDar0\" target=\"_blank\" rel=\"noopener noreferrer\">Watch on YouTube \u2197<\/a><\/section>\n<section class=\"mc-wrap mc-section\">\n<div class=\"mc-kicker\">The outcome<\/div>\n<h2>A coherent identity for Maison Celeste Skin.<\/h2>\n<p>The completed branding brings the salon\u2019s name, logo variations and visual presentation together. The result is a recognisable identity that reflects a luxury skincare setting, with typography and colour providing continuity throughout.<\/p>\n<p><a class=\"mc-link\" href=\"https:\/\/madesignsltd.com\/?page_id=26\">Back to selected work \u2192<\/a><a class=\"mc-link\" href=\"https:\/\/madesignsltd.com\/?page_id=88\">Discuss a branding project \u2192<\/a><\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Complete branding for Maison Celeste Skin, a luxury skincare salon in Mayfair, London.<\/p>\n","protected":false},"author":1,"featured_media":244,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-no-title","meta":{"footnotes":""},"class_list":["post-242","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Maison Celeste Skin \u2014 Luxury Branding Case Study - M.A.DesignsLtd<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/madesignsltd.com\/?page_id=242\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maison Celeste Skin \u2014 Luxury Branding Case Study - 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