{"id":217,"date":"2026-10-10T14:27:32","date_gmt":"2026-10-10T14:27:32","guid":{"rendered":"https:\/\/madesignsltd.com\/?page_id=217"},"modified":"2026-10-10T14:28:30","modified_gmt":"2026-10-10T14:28:30","slug":"reactoons-bartoons-animation","status":"publish","type":"page","link":"https:\/\/madesignsltd.com\/?page_id=217","title":{"rendered":"Reactoons &#038; Bartoons \u2014 Illustration and Animation Case Study"},"content":{"rendered":"<div class=\"ma-reactoons-case\">\n<style>\n.ma-reactoons-case{background:#070707;color:#f4efe5;padding:0 0 80px}.ma-reactoons-case *{box-sizing:border-box}.ma-reactoons-case .rc-wrap{width:min(1100px,90%);margin:auto}.ma-reactoons-case .rc-hero{padding:95px 0 65px;border-bottom:1px solid #322819}.ma-reactoons-case .rc-kicker{color:#c9a45c;font-size:12px;letter-spacing:.2em;text-transform:uppercase}.ma-reactoons-case h1{font-family:Georgia,serif;font-size:clamp(46px,7vw,88px);font-weight:400;line-height:1.06;letter-spacing:-.03em;margin:24px 0}.ma-reactoons-case h1 span{color:#e2c98f}.ma-reactoons-case h2{font-family:Georgia,serif;font-size:clamp(30px,4vw,48px);font-weight:400;line-height:1.15;margin:18px 0 24px}.ma-reactoons-case p{color:#c9c1b4;font-size:17px;line-height:1.85;max-width:790px}.ma-reactoons-case .rc-lead{font-size:20px;max-width:850px}.ma-reactoons-case .rc-section{padding:65px 0;border-bottom:1px solid #292218}.ma-reactoons-case .rc-details{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:#322819;margin-top:38px}.ma-reactoons-case .rc-detail{background:#11100d;padding:24px}.ma-reactoons-case .rc-detail span{display:block;color:#a89c86;font-size:11px;letter-spacing:.1em;text-transform:uppercase;margin-bottom:10px}.ma-reactoons-case .rc-detail strong{font-size:15px;font-weight:400;line-height:1.6}.ma-reactoons-case .rc-video{position:relative;aspect-ratio:16\/9;background:#15120d;border:1px solid #493b25;margin:30px 0 18px}.ma-reactoons-case iframe{position:absolute;inset:0;width:100%;height:100%;border:0}.ma-reactoons-case .rc-link{display:inline-block;color:#e2c98f;border:1px solid #8b6b32;padding:13px 22px;text-decoration:none;margin:14px 12px 0 0;font-size:14px}.ma-reactoons-case .rc-link:hover{background:#c9a45c;color:#080808}.ma-reactoons-case a:focus-visible{outline:2px solid #e2c98f;outline-offset:4px}.ma-reactoons-case .rc-process{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:30px}.ma-reactoons-case .rc-step{border-top:1px solid #c9a45c;padding:22px 0}.ma-reactoons-case h3{font-size:20px;font-weight:500}.ma-reactoons-case .rc-step p{font-size:16px}.ma-reactoons-case .rc-closing{padding-top:60px}@media(max-width:760px){.ma-reactoons-case .rc-hero{padding:60px 0 45px}.ma-reactoons-case .rc-section{padding:45px 0}.ma-reactoons-case .rc-details{grid-template-columns:1fr 1fr}.ma-reactoons-case .rc-process{grid-template-columns:1fr}.ma-reactoons-case .rc-lead{font-size:18px}.ma-reactoons-case .rc-detail{padding:18px}}\n<\/style>\n<header class=\"rc-wrap rc-hero\">\n<div class=\"rc-kicker\">Case study \u00b7 Illustration &amp; animation<\/div>\n<h1>Reactoons<br \/><span>&amp; Bartoons<\/span><\/h1>\n<p class=\"rc-lead\">Original characters, illustrated worlds and animated rap performances. A creative partnership bringing illustration and music together on screen.<\/p>\n<div class=\"rc-details\">\n<div class=\"rc-detail\"><span>Company<\/span><strong>Reactoons<\/strong><\/div>\n<div class=\"rc-detail\"><span>Series<\/span><strong>Bartoons<\/strong><\/div>\n<div class=\"rc-detail\"><span>My role<\/span><strong>Co-founder \u00b7 Illustrator \u00b7 Animator<\/strong><\/div>\n<div class=\"rc-detail\"><span>Animation software<\/span><strong>Adobe Character Animator<\/strong><\/div>\n<\/div>\n<\/header>\n<section class=\"rc-wrap rc-section\">\n<div class=\"rc-kicker\">The partnership<\/div>\n<h2>Building Reactoons with Dale Green.<\/h2>\n<p>I co-founded Reactoons with my business partner, Dale Green, as an animation company. The partnership gave us a platform to create original animated content and develop our own series.<\/p>\n<p>My contribution covered the visual work and animation: I illustrated the characters and backgrounds, then brought those illustrations to life using Adobe Character Animator. Working across both stages allowed me to carry the character of the artwork through into the finished videos.<\/p>\n<\/section>\n<section class=\"rc-wrap rc-section\">\n<div class=\"rc-kicker\">Bartoons<\/div>\n<h2>Freestyles with an animated identity.<\/h2>\n<p>Through Reactoons, Dale and I created Bartoons: an animated freestyle series for rappers, featuring both up-and-coming talent and established names.<\/p>\n<p>The series brought rap performances into an illustrated setting, with characters and backgrounds created for the animation. It connected my work as an illustrator with music-led content, giving each performance a visual presence beyond a conventional filmed freestyle.<\/p>\n<\/section>\n<section class=\"rc-wrap rc-section\">\n<div class=\"rc-kicker\">My creative process<\/div>\n<h2>From illustration to performance.<\/h2>\n<div class=\"rc-process\">\n<div class=\"rc-step\">\n<div class=\"rc-kicker\">01 \/ Characters<\/div>\n<h3>Illustrating the cast<\/h3>\n<p>I created the character illustrations that formed the visual foundation of the animations.<\/p>\n<\/div>\n<div class=\"rc-step\">\n<div class=\"rc-kicker\">02 \/ Backgrounds<\/div>\n<h3>Creating the setting<\/h3>\n<p>I illustrated the backgrounds, giving the characters a world to perform within.<\/p>\n<\/div>\n<div class=\"rc-step\">\n<div class=\"rc-kicker\">03 \/ Animation<\/div>\n<h3>Bringing the artwork to life<\/h3>\n<p>I animated the illustrated characters using Adobe Character Animator, turning static artwork into moving performances.<\/p>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"rc-wrap rc-section\">\n<div class=\"rc-kicker\">Featured animation<\/div>\n<h2>Diana Drill.<\/h2>\n<p>This video is an example of the animation work we created for Diana Drill, bringing together character illustration, background design and animation.<\/p>\n<div class=\"rc-video\"><iframe src=\"https:\/\/www.youtube-nocookie.com\/embed\/fmCS9EIcZaQ\" title=\"Diana Drill animation \u2014 Reactoons and Bartoons case study\" loading=\"lazy\" referrerpolicy=\"strict-origin-when-cross-origin\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<p><a class=\"rc-link\" href=\"https:\/\/www.youtube.com\/watch?v=fmCS9EIcZaQ\" target=\"_blank\" rel=\"noopener noreferrer\">Watch on YouTube \u2197<\/a><\/section>\n<section class=\"rc-wrap rc-section\" id=\"bartoons-playlist\">\n<div class=\"rc-kicker\">Watch the series<\/div>\n<h2>Explore Bartoons.<\/h2>\n<p>Discover more of our animated freestyle series in the Bartoons s2 playlist, from the ReactoonsTv YouTube channel.<\/p>\n<div class=\"rc-video\"><iframe src=\"https:\/\/www.youtube-nocookie.com\/embed\/videoseries?list=PLZfN-JP7hP6DMy8QYp_4RGehJriYGtycT\" title=\"Bartoons series 2 \u2014 ReactoonsTv playlist\" loading=\"lazy\" referrerpolicy=\"strict-origin-when-cross-origin\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<p><a class=\"rc-link\" href=\"https:\/\/www.youtube.com\/playlist?list=PLZfN-JP7hP6DMy8QYp_4RGehJriYGtycT\" target=\"_blank\" rel=\"noopener noreferrer\">Watch the Bartoons playlist \u2197<\/a><a class=\"rc-link\" href=\"https:\/\/www.youtube.com\/@reactoonstv\" target=\"_blank\" rel=\"noopener noreferrer\">Visit ReactoonsTv \u2197<\/a><\/section>\n<section class=\"rc-wrap rc-closing\">\n<div class=\"rc-kicker\">Illustration \u00b7 Animation \u00b7 Creative collaboration<\/div>\n<h2>A shared idea, brought to life.<\/h2>\n<p>Reactoons and Bartoons brought together my character illustration, background design and animation work within a business I built with Dale Green. The resulting series shows how original artwork can become a format for music and performance.<\/p>\n<p><a class=\"rc-link\" href=\"https:\/\/madesignsltd.com\/?page_id=26\">Back to selected work \u2192<\/a><a class=\"rc-link\" href=\"https:\/\/madesignsltd.com\/?page_id=88\">Discuss an illustration or animation project \u2192<\/a><\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Co-founding Reactoons with Dale Green and creating Bartoons: character illustration, background design and animation using Adobe Character Animator.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-no-title","meta":{"footnotes":""},"class_list":["post-217","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reactoons &amp; Bartoons \u2014 Illustration and Animation Case Study - M.A.DesignsLtd<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/madesignsltd.com\/?page_id=217\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reactoons &amp; 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